Begin
“Let’s Begin” Podcast Cover Art
“Let’s Begin” is a podcast hosted by activist and author Jenna Arnold that offers a fresh perspective on raising kids (and ourselves). I served as the lead designer/illustrator to create a concept that would convey the many uncertain paths of modern parenting. Each episode features unique cover art that includes the week’s guest speaker and is also found on the Begin website. Creative direction by Helen Kim.
The 5C’s Icon Design
The 5C’s Icon Design
Under the creative direction of Helen Kim, I came up with five icons to represent the 5 C’s of Begin’s researched-back approach to early learning. The arrow is a key graphic element of the brand, representing growth, progress, and the learning journey — I modified the arrow shapes to become more illustrative and incorporated them into the icons. They are used across various channels including the Begin blog and organic social.
Blog Imagery
Social
